a little about me
I'm Khara Krawczyk — a digital marketing strategist who's spent 18+ years at the intersection of search, content, and growth. What started at Wayfair.com in 2008 has grown into a career spanning Fortune 500 brands, e-commerce startups, agencies, and everything in between.
I specialize in SEO, content strategy, and Generative Engine Optimization (GEO/AEO) — the emerging practice of getting your brand cited in AI-powered answers across ChatGPT, Perplexity, Gemini, and Copilot. That last part isn't something most marketers are doing yet. I am.
I don't think in campaigns. I think in systems — repeatable workflows, scalable content frameworks, and strategies tied to real business outcomes. Whether you're an established brand looking to strengthen your organic presence or a growing business trying to break through, I build the kind of marketing infrastructure that works long after the initial push.
Let's talk about what growth looks like for you.
meet k.
how i work
I bridge strategy and execution. I don't hand off a brief and disappear — I write, optimize, publish, and measure. I translate complex search data and analytics into clear priorities that your team can actually act on. And I build systems that keep working long after I've built them.
My proficiency spans SEO tools (Ahrefs, Moz, SEMrush, Google Search Console, GA4), project management platforms, CMS and e-commerce systems (Shopify, WordPress), content creation, photography, and social media strategy. I've worked inside agencies, alongside Fortune 500 marketing teams, and as a direct consultant to growing e-commerce brands — which means I know how to operate in every environment and communicate across every stakeholder level.
what i actually do
SEO & Content Strategy
I build keyword frameworks, content systems, and editorial plans that compound over time. Not just traffic for traffic's sake — organic growth tied to real conversions, revenue, and brand authority.
This includes keyword and competitive research, on-page optimization, technical SEO audits, content gap analysis, and editorial calendars built around what your audience is actually searching for.
GEO / AEO — AI Search Optimization
Most brands aren't showing up in AI-generated answers yet. I change that. I help businesses earn citations in ChatGPT, Perplexity, Google's AI Overviews, Gemini, and Microsoft Copilot — where your next customer is already searching and most of your competitors aren't showing up yet.
I've built content ecosystems that consistently earn AI citations across all four major platforms. This is the new frontier of search, and it requires a different strategy than traditional SEO — one I've been building and refining since generative AI search became real.
Social Media & Growth Marketing
From organic community building to influencer strategy and content creation, I grow audiences that actually convert — not just follow. I've grown brand accounts to 131K TikTok followers and scaled Instagram communities by 157%, with engagement rates that hold because the content is built for the audience first.
I've also developed and educated agency teams on influencer outreach strategy for some of the largest consumer goods brands in the world.
who i work with
I work with brands at inflection points — businesses ready to invest in sustainable organic growth rather than renting attention through paid channels.
→ E-commerce brands ready to own their category in search
→ Growing businesses that need SEO and content working together, not in silos
→ Teams that want a strategic partner, not just a vendor
→ Brands that know AI search is changing the game and want to get ahead of it
If that sounds like you, let's talk.
professional highlights
→ Built a blog content ecosystem from scratch that consistently earns AI citations in ChatGPT, Perplexity, Gemini, and Microsoft Copilot
→ Grew a brand's organic traffic 63% month-over-month and increased organic sales 30% through SEO and content strategy
→ Scaled TikTok to 131K followers and Instagram by 157% — with social driving 15% of total brand revenue → Delivered $1.3M+ in e-commerce revenue through search optimization and content strategy
→ Delivered $1.3M+ in e-commerce revenue through search optimization and content strategy → Pioneered the first influencer outreach content program at WPP for Wayfair.com and P&G — winning a WPP Global Innovation Award
→ Grew website sessions 391% and users 497% through technical SEO and strategic content execution
→ 18+ years across Fortune 500 brands, global agencies, e-commerce startups, and emerging industries
after hours
I live for travel and enjoy taking my work to a new destination whenever life allows. I love exploring new cultures through food and trying all the local delicacies excites me. When I am not at my computer you can find me outside with my pup Roman and being in nature… and/or eating ice cream.